Internal communications should be at the heart of SME strategy - Business Matters

Indeed, the uncertain global economic environment can and is acting as a catalyst for increased creativity and innovation in internal communications. As communication budgets communication managers look towards social media as a communications tool because it is “free” and cost effective. With an increased focus on social media creativity and innovation in its use as well as greater understanding of the media channel tends to naturally follow with that.

But for the new SME owner operating in a volatile global economic environment, knowing where to start to build a solid internal communications strategy can be a daunting and overwhelming prospect. Below are five key strategic tips that form the foundation stones of a successful and sustainable internal communications strategy in a global economic downturn environment.



Internal communications should be at the heart of SME strategy - Business Matters